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Blog – Nissan Merger

In May of this year, Mitsubishi announced a merger with Nissan, in which Nissan will take a 34% equity stake in the Mitsubishi Motors Corporation (MCC), representing $2.2 billion dollars for the brand. This alliance, carried out under the operations of Carlos Ghosn, chief executive and president of Nissan, aims to cut overhead costs that are associated with producing cars. Mitsubishi and Nissan have had an ongoing agreement for the past 5 years, and this new merger hopes to strengthen common grounds for both brands, including purchasing, common vehicle platforms, technology-sharing, joint plant utilization and growth markets. A recognized leader for the Japanese automotive industry, Nisan will now be the largest shareholder of the Mitsubishi Motors Corporation and will directly contribute to Mitsubishi's brand identity, economic growth and procurement strategies. Both brands will continue to operate as separate dealerships, and while the image of Mitsubishi is shifting, the quality, levels of service and overall performance that customers have come to love will remain the same at Southside Mitsubishi.

Nissan has been part of the Renault-Nissan Alliance for 19 years now, which is a partnership between Nissan and French automaker Renault. Carlos Ghosn is the CEO of both companies, and has been looking to expand this alliance ever since. The merger with Mitsubishi marks the latest expansion of the Alliance model and comes at a time when both companies, Mitsubishi and Nissan, are looking for ways to improve long-term value, sustainability and development for their consumers.

Mitsubishi has an exciting lineup of cars and SUVs for the 2017 year, and Nissan has a wide display of trucks, electric cars and crossover models. With the new alliance, both brands will be able to discuss new concepts and potentially undergo shared development projects, which will be an excellent way to reduce operating costs for both brands, while developing new products that target both consumer markets on their own terms, while aiming to increase Mitsubishi's sales in Canada from 24,000 to 40,000 cars annually. Both brands will continue to produce unique, original vehicles at their own pace and on their own terms, while taking into account best practices and consumer needs across a shared platform.

Vehicle owners of both Mitsubishi and Nissan brands need not to worry! Whatever questions or concerns you may have, whether they are mechanical or commercial, our friendly staff and expert service technicians here at Southside Mitsubishi can help. Our Service Centre comes equipped with a Mitsubishi Certified Body Shop where you'll find genuine OEM Mitsubishi parts and accessories to upgrade, repair or customize your ride. The quality, service and professionalism that you;ve come to love from Mitsubishi will continue to impress you when you visit our dealership, whether it's your first time, or hundredth!

Our service staff are experts when it comes to answering your most pressing questions about your Mitsubishi. All of your favourite parts and accessories from Mitsubishi will still be available for purchase at recognized and certified Mitsubishi dealerships across Canada, and our service technicians and staff are always available on site or via telephone to answer any questions you may have.

Need a hand with your Mitsubishi? Contact our Service Department directly at 1-(844) 213-4984 to schedule a service appointment. Looking for accessories or custom parts? Call our Sales Department at 1-(855) 414-9729, or contact us online for more information. We look forward to serving you!